| Disruptive innovation: In need of better theory. C Markides Journal of product innovation management 23 (1), 2006 | 2335 | 2006 |
| Related diversification, core competences and corporate performance CC Markides, PJ Williamson Strategic management journal 15 (S2), 149-165, 1994 | 1749 | 1994 |
| Corporate diversification and organizational structure: A resource-based view CC Markides, PJ Williamson Academy of Management journal 39 (2), 340-367, 1996 | 1058 | 1996 |
| Strategic innovation C Markides Sloan management review 38 (3), 1997 | 1009 | 1997 |
| Competing with dual business models: A contingency approach C Markides, CD Charitou Academy of Management Perspectives 18 (3), 22-36, 2004 | 801 | 2004 |
| Diversification, restructuring and economic performance CC Markides Strategic management journal 16 (2), 101-118, 1995 | 753 | 1995 |
| Consequences of corporate refocusing: Ex ante evidence CC Markides Academy of Management journal 35 (2), 398-412, 1992 | 713 | 1992 |
| Strategic innovation at the base of the pyramid J Anderson, C Markides MIT Sloan management review, 2007 | 704 | 2007 |
| Responses to disruptive strategic innovation CD Charitou, CC Markides MIT Sloan Management Review 44 (2), 55-63A, 2003 | 699 | 2003 |
| Strategic innovation in established companies C Markides MIT Sloan Management Review, 1998 | 652 | 1998 |
| Shareholder benefits from corporate international diversification: Evidence from US international acquisitions CC Markides, CD Ittner Journal of international business studies 25, 343-366, 1994 | 644 | 1994 |
| Business model innovation: what can the ambidexterity literature teach us? CC Markides Academy of Management Perspectives 27 (4), 313-323, 2013 | 639 | 2013 |
| Fast second: How smart companies bypass radical innovation to enter and dominate new markets CC Markides, PA Geroski John Wiley & Sons, 2004 | 636 | 2004 |
| A dynamic view of strategy CC Markides MIT Sloan Management Review, 1999 | 611 | 1999 |
| All the right moves: a guide to crafting breakthrough strategy C Markides Harvard Business Press, 2000 | 465 | 2000 |
| Diversification, refocusing, and economic performance C Markides MIT Press, 1995 | 359 | 1995 |
| Game-changing strategies: How to create new market space in established industries by breaking the rules CC Markides John Wiley & Sons, 2013 | 338 | 2013 |
| What to do against disruptive business models (when and how to play two games at once) C Markides, D Oyon MIT Sloan Management Review, 2010 | 276 | 2010 |
| A business model view of strategy G Lanzolla, C Markides Journal of Management Studies 58 (2), 540-553, 2021 | 255 | 2021 |
| In search of ambidextrous professors C Markides Academy of Management Journal, 2007 | 250 | 2007 |
